Celebrity Backed NFT Collections to Invest in Q2 2022

Celebrity NFT projects can go viral helped by their fans and followers and be a good investment for early buyers. We’ll review 3 upcoming celebrity NFT drops to watch in 2022.

Some celebrity NFT collections of 2021 weren’t a great success however and aren’t worth as much today as they sold for back then – such as those minted and released by Hollywood icons like Paris Hilton and Lindsay Lohan, or famous rappers like Eminem and Snoop Dogg. Do your own research and hedge your bets with a diversified portfolio.

Celebrity Backed NFTs to Watch

We’ll also be focusing mainly on celebrity backed NFTs where there’s also a large development team with a background in crypto and non-fungible tokens. Rather than celebrity NFT releases where one celeb was the only person launching and leading the NFT project.

1. Lucky Block NFTs

Celebrity backed NFT collections

Lucky Block has had several celebrity endorsements including Love Island actor and model Jamie Jewitt and on April 20th boxer Dillian Whyte announced he’d also be joining the Lucky Block army of fans and investors as another official brand ambassador.

He announced that on Twitter to his 358,000 followers ahead of his heavyweight title fight with Tyson Fury at Wembley stadium. Fury himself is also a fan of crypto, promoting meme coin Floki Inu which is planning to launch NFTs, a metaverse game and an upcoming NFT marketplace of their own in 2022.

The dual celebrity backed NFT collection from Lucky Block is known as the Platinum High Rollers club and is available on new NFT marketplace NFTLaunchpad.com.

10,000 NFTs in the collection were minted in the drop on March 19th, 2022, listed for sale at 3.75 wBNB (around $1500).

Factored into that price point is their utility and use case as according to the whitepaper NFT owners receive exclusive access to daily prize draws for passive income rewards, with higher earnings for rare edition NFT holders.

The project also already established a successful cryptocurrency token LBLOCK which went on a 65x run in Q1 2022. Also backing the NFT collection and the LBLOCK token are CryptoPR, a crypto marketing agency.

2. Yuga Labs NFTs

Mutant Ape Yacht Club #1796

Realistically not many investors will be able to afford to buy a Bored Ape Yacht Club NFT – the flagship NFT collection of Yuga Labs. BAYC hit a new all time high in floor price this week at 125 ETH – meaning the cheapest one can be bought for is about $375,000.

Their Mutant Ape Yacht Club NFT collection is expensive too, also hitting a new ATH floor this week at 33 ETH ($99,000). However there are other ways to piggy back on the success of the #1 and #2 best performing NFTs of all time.

MAYC showed that clones and derivatives of the Bored Apes can still be successful with Yuga Labs at the helm. The leading NFT company also released the Bored Ape Kennel Club, a dog themed NFT with a price floor that’s also been pumping, now at 10 ETH ($29,000).

Everything related to BAYC or Yuga Labs has been pumping lately as their upcoming metaverse ‘Otherside’ is launching soon. The token ApeCoin (APE) pumped over $17 this week when more information about that metaverse was leaked – APE will be used to power all transactions in the virtual world as its governance token.

So when you buy ApeCoin it’s potentially similar to being an early investor in a Bored Ape NFT (which rose over 1500x in valuation since their minting).

Many celebrities have bought Bored Ape NFTs, helping them to rise in value through 2021 and 2022 – including Justin Bieber, Steph Curry, Mark Cuban, Elon Musk, Lil Baby, Jimmy Fallon, Madonna, Gwyneth Paltrow, DJ Khaled, Marshmello, Logan Paul , Serena Williams, Ozzy Osbourne, Wiz Khalifa and Neymar Jr.

Grammy-winning producer and songwriter Timbaland also partnered with BAYC to build an entertainment platform, Ape-In productions.

Early seed round investors in the Otherside metaverse project, which raised $450 million, included some celebrity names like Shaquille O’Neal (Shaq), Colin Kaepernick and Steve Aoki.

3. STEPN NFTs

STEPN NFTs

Our third pick is again a mixture between an NFT project and a crypto coin. Recently the top trending crypto asset on Coinmarketcap has been STEPN (GMT).

The reason for that going viral has been its association with the app of the same name, STEPN – which is a move to earn app where people exercising can earn crypto tokens, once they buy a sneaker NFT.

‘Move 2 Earn’ is shaping up to be a new craze as even people who aren’t that interested in blockchain tech and crypto or NFTs from a technical perspective, still enjoy making money playing games or carrying out activities on their computer or mobile phone .

Axie Infinity went on an over 1600x bull run in 2021, a popular ‘Play 2 Earn’ crypto game. The hype over that has died down somewhat, opening up opportunities for new alternative P2E or M2E games and apps to take its place.

GMT has already put in over 100x gains despite only being on Binance since March 2022. The sneaker NFTs required to be purchased before being able to use the STEPN app have also increased in value. They’ve now hit a 14 SOL floor on NFT marketplace Magic Eden.

So both the value of the GMT coin earned while playing, and the sneaker NFT used to take part, rise over time as the app increases in popularity on the iOS and Android stores and more joggers want to earn money.

STEPN are not yet celebrity backed or endorsed – however they have a star-studded line up of venture capital investors who have bought into the project, including Binance Labs, Alameda Research, Sequoia Capital, Solana Ventures, Sfermion and other VC firms. Those are celeb names in the crypto investing world.

Popular DeFi and Web 3.0 writer and researcher @Route2Fi tweeted to his 227k followers about how addictive the STEPN running app is.

NFT Items

Cryptoassets are a highly volatile unregulated investment product.


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